Built by people who got tired of "what's for dinner?"
Matinn started as a side project to make weeknight cooking feel less like a daily negotiation. It's grown into a small, opinionated meal-planning app for households.
The story
Every family has the same recurring conversation: what are we having tonight? Most of the answers — the apps, the meal kits, the recipe boxes — felt designed for someone else's household. Generic taste, generic schedule, generic shopping list.
Matinn is the version we wanted to use ourselves. A planner that adapts to the household instead of the other way around. A recipe library that remembers how things actually turned out last time. A shopping list that already knows what's in the pantry.
We're building it slowly, with the first households giving feedback every week. No growth-hacked launch, no investor-driven roadmap. Just a tool that earns its place on your phone.
What we believe
Four things that shape every decision we make.
Less app, more meal
If a feature doesn't help someone get dinner on the table, it doesn't ship. We'd rather do five things well than fifty things mediocrely.
Households, not users
Cooking is a team sport. Plans, lists, and notes are shared by default. The unit of Matinn is the household — not the individual.
Respect for the week
Time, money, and food are all things you can waste. Smart pantry tracking and aisle-grouped lists exist because they save all three.
Craft over volume
Real recipes from real cooks, curated and structured carefully. We're not racing to scrape a million recipes — we're building a library worth coming back to.
Who's behind it
Ásgeir Hólm
Founder
I'm a home cook who got tired of trying to figure out what to cook. Matinn is the project I wished existed. If you have feedback, ideas, or just want to say hi — please write.
Cook with us during beta
We're inviting households a few at a time. Get on the waitlist — we'll be in touch soon.
Join the Waitlist
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