The story behind Matinn
I believe better planning is the key to better meals.
My story and goal
It all started with a simple yet recurring question: "What's for dinner?". I know well the challenge that comes with planning meals, shopping, and ensuring variety each week. I looked for a simple solution tailored to Icelandic circumstances but couldn't find one.
I therefore decided to create the solution myself. My goal with Matinn is to share this solution with others and help make daily life a little simpler and tastier.
My values
Simplicity
I focus on designing a solution that is simple to use but powerful in function. The goal is to remove stress from meal planning.
Wellbeing
I believe health is about more than just nutrition. It's also about satisfaction, balance, and less stress.
Efficiency
With smart tools, I want to help you use ingredients better, reduce food waste, and save money.
Icelandic circumstances
I focus on the solution fitting our circumstances, stores, and ingredients.
The founder
My name is Ásgeir Hólm and I am the founder. I have a great interest in cooking and a passion for solving real problems with technology. This project is my contribution to making food shopping and planning simpler in Iceland.
Get in touch
I'm always open to suggestions. Since I'm developing this project alone, all feedback from users is invaluable. If you have questions or ideas, don't hesitate to contact me.