What We Bring
- A solution specifically designed for Icelandic families.
- Simple technology that works right away and makes life easier.
- Real impact: less stress, more time, less waste.
Our Mission
Giving Icelandic families their time back
We believe that meals should bring families together, not stress them out. Our mission is to simplify meal planning, reduce food waste, and give parents more space for what matters most – time with their loved ones.
Stress
Time Drain
Extra Costs
Food Waste
Tailored to Iceland
Designed with Icelandic measurements, ingredients, and store availability in mind.
For the Whole Household
Easy synchronization with shareable shopping lists.
Measurable Sustainability
Track and systematically reduce your household's food waste.
70+
The Problem is Real
Over 70 families signed up for the waitlist in the first week, without us spending a single króna on advertising. This confirms the need is genuine.
Our Vision
We envision a future where thousands of Icelandic families spend more time together, live more sustainably, and spend less time stressing about meals. This is just the beginning.
Our Approach
How we're approaching the task of building a solution that matters for Icelandic families.
Where We're Growing
- We're building a team to better serve our users.
- Learning daily from users to make the solution better.
- Store integrations are in progress for added convenience.
Our Vision for Impact
- Helping families live more sustainable lives without sacrifice.
- Working with stores and producers toward a better food system.
- Building a community of families that support each other.
Challenges We're Tackling
- Being better than international solutions with an Icelandic approach.
- Demonstrating real savings for families.
- Protecting user data with complete security and privacy.
The Change We Want to See
We're starting small, but our dream is big. Here's how we envision the impact growing.
First Year
1,500–3,000 familiesImagine 1,500 Icelandic families spending less on food each week, throwing away less, and having more time together. These are real families with real impact. Less stress at the dinner table, more peace at home.
Second Year
4,500–7,800 familiesWhen word spreads, thousands more families can enjoy the same benefits. If each family saves just 5,000 kr per month on groceries and food waste, that's over 25 million króna per month that Icelandic families can spend on what matters to them.
The Dream
90,000+ familiesWhat if we reach the majority of Icelandic families? Imagine a nation where food waste decreases significantly, families eat better together, and stress related to cooking becomes the exception rather than the rule. Where time that used to be spent stressing about meals is spent on togetherness, hobbies, and what gives life real value.
This isn't just a business plan – it's a vision we believe in.
The journey has just begun, but each family that joins brings us one step closer.
Be Part of the Change